Flash, Website Designing Software, Web Desinger.

Flash:

Adobe Flash is a proprietary, robust graphics animation/application development program used to create and deliver dynamic content, media, and interactive applications over the web via the browser. Flash is not a standard produced by a vendor-neutral standards organization like most of the core protocols and formats on the Internet.

Flash as a format has become very widespread on the desktop market. According to NPD study, 98% of US Web users have the Flash Player installed, with 45%-56% having the latest version. Numbers vary depending on the detection scheme and research demographics. Many graphic artists use Flash because it gives them exact control over every part of the design, and anything can be animated and generally "jazzed up". Some application designers enjoy flash because it lets them create applications that don't have to be refreshed or go to a new web page every time an action occurs. Flash can use embedded fonts instead of the standard fonts installed on most computers. There are many sites which forego HTML entirely for Flash. Other sites may use Flash content combined with HTML as conservatively as gifs or jpegs would be used, but with smaller vector file sizes and the option of faster loading animations. Flash may also be used to protect content from unauthorized duplication or searching.

Website Planning:

Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding the content will be developed are extremely important. For this reason, many companies and individuals choosing to make websites often outsource it to design firms such as Imagine Web Studios or Sarkis Web Design.

Purpose:

It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make clear the purpose and plan for the future when expansion, modification, and improvement will take place. Also, goal-setting practices and measurable objectives should be identified to track the progress of the site and determine success.

Audience:

Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website – the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do/feel when they come to your site will help to identify the target audience. Upon considering who is most likely to need/use the content, a list of characteristics common to the users such as:

* Audience Characteristics
* Information Preferences
* Computer Specifications
* Web Experience

Content:

Content evaluation and organization requires that the purpose of the website be clearly defined. Collecting a list of the necessary content then organizing it according to the audience's needs is a key step in website planning. In the process of gathering the content being offered, any items that do not support the defined purpose or accomplish target audience objectives should be removed. It is a good idea to test the content and purpose on a focus group and compare the offerings to the audience needs. The next step in the process is categorizing the content and organizing it according to user needs. Each category should be named with a concise and descriptive title that will become a link on the website. Planning for the site's content ensures that the wants/needs of the target audience and the purpose of the site will be fulfilled.

Compatibility and restrictions:

Because of the market share of modern browsers (depending on your target market), the compatability of your website with the viewers is restricted. For instance, a website that is designed for the majority of websurfers will be limited to the use of valid XHTML 1.0 Strict or older, Cascading Style Sheets Level 1, and 1024x768 display resolution. This is because Internet Explorer is not fully W3C standards compliant with the modularity of XHTML 1.1 and the majority of CSS beyond 1. A target market of more alternative browser (e.g. Firefox and Opera) users allow for more W3C compliance and thus a greater range of options for a web designer.

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